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Email Marketing Tips for B2B Businesses

Best practices for B2B business email marketing, plus a free template B2B or Business-to-Business (B2B) e-mail marketing is completely different from business-to-consumer (B2C) email marketing. Even though your emails are read by real people running real businesses, following the same path you would use to reach a B2C audience isn’t effective. Relationships between B2C and B2B are characterized by how…